Studio East launches on east London rooftop

Studio East launches on east London rooftop

Leading figures from the worlds of fashion, art, design and retail were among scores of VIPs in attendance at the joint launch of art initiative Studio East and rooftop restaurant Bistrotheque on the site of Westfield Stratford City in east London last night.

The huge three-storey retail mall – which will be the largest shopping centre in Europe when it opens late 2011 – set up the Studio East initiative to provide bursaries for a series of artistic commissions that have been selected by a panel of experts to be incorporated into the new development.

Panel members Tracey Emin, Erin O’Conner, Tom Dixon, Roland Mouret and Mary Portas were the hosts of the evening, which began with a drinks reception at Searcy’s Champagne bar in King’s Cross St Pancras train station. Then, guests – including Antony Gormley, Henry Holland and Pam Hogg – were ushered onto a fast train to Stratford International and guided through the under-construction Westfield Stratford City to reach temporary rooftop restaurant Bistrotheque.

“Bistrotheque represents an East End institution and we are excited to be working with them at Westfield Stratford City,” says Michael Gutman, Managing Director of Westfield in the UK and Europe. “Westfield Stratford City will set the benchmark for the next generation of retail when it opens next year; the perfect synergy with the innovation and experience for which Bistrotheque is renowned.”

The stunning restaurant – which will be open to the public for just three weeks – offers panoramic views of the London skyline as well as overlooking the new Olympic site. The food is equally impressive, with fresh ingredients craned onto the rooftops every day and a specially-designed cocktail list.

“The menu for Studio East dining is a group of dishes best enjoyed sharing,” Tom Collins, head chef at Bistrotheque, says. “Full of fresh, modern, clean flavours, steamed sea bass, poached chicken, asparagus, broad beans and samphire all feature, making the most of the summer ingredients available, and capturing all that’s great about English summer dining.”

During the meal, the panel announced the winners of each Studio East category. Julian J Smith scooped a ?10,000 bursary for his fashion collection, Lee Broom won the design section, Tatiana Echeverri Fernandez claimed victory in the art category, and Laurence Kemball-Cook took home the sponsorship for his contributions to the environment.

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