The New York of Mad Men

The New York of Mad Men

Oh, Don. It’s been too long. At last the glamour of 1960s America has returned to our screens, now via Sky Atlantic, with brand-new series five of Mad Men.

The setting of the show is quintessential New York City, a stylish, sophisticated place from a hedonistic era. And though some of the locations are no more – such as the (now obsolete) Stork Club and Toots Shor’s legendary restaurant – many of them are still in vogue today.

Go back in time and raise a glass to the era (it’s never too early) with a tour of the show’s real-life set; here are the Mad Men highlights of Manhattan.

The Pierre

Book room 435 in The Pierre hotel, which was the location of the ad agency’s makeshift offices in season three. The 1930s hotel – now a Taj Hotel – is one of Don Draper’s favourite retreats. In real life, the hotel’s Two e Bar/Loungelays on a jazz night every Tuesday, where $14 cocktails flow through the hip crowd. Mad Men-style dressing is encouraged; 1960s-inspired cocktails include the mint-flavoured Grasshopper, the Ramos Fizz and the Bikini Martin, designed with Christina Hendricks in mind and described as ‘the most voluptuous drink in town’. Doubles from €600 per night.
The Pierre, 2 East 61st Street at Fifth Avenue, New York (00 1 212 838 8000;

PJ Clarke’s

Pull up a stool at this New York institution, which has been entertaining the famous and the not-so-famous since 1884. Its cigarette machine is still broken and its dinner menu contains stateside classics such as the $13.30 ‘Cadillac’ hamburger with smoked country bacon. The lively saloon was the drinking venue of choice in the show.
PJ Clarke’s, 915 Third Avenue, 55th St, New York (00 1 212 317 1616;

Sardi’s Restaurant and Grill

Among the bright lights of Broadway, Sardi’s had always attracted the Big Apple’s jetset. The restaurant’s vintage interior remains, and its walls are decorated with signed pictures of the legends who have eaten here; before Don Draper and Bobbie Barrett’s visit in series two came Elizabeth Taylor, Fred Astaire and Arthur Miller.
Sardi’s, 234 West 44th Street, New York (00 1 212 221 8440;

Grand Central Oyster Bar & Restaurant

Underground in Grand Central Station, this place has been serving up the catch of the day for almost 100 years. Here, too, more than one lunchtime cocktail was consumed under its beautiful old vaulted ceilings in the show; if you want to try the same, along with the award-winning seafood (there are literally hundreds of types of oyster on the menu), we advise making a reservation – it’s one of the most popular restaurants in Midtown.
Grand Central Station, 89 East 42nd Street, New York (00 1 212 490 6650;

The Roosevelt Hotel

The Roosevelt provided refuge to character Don Draper after Betty threw him out in series two, and the grandiose surrounds don’t disappoint. There’s even a ‘Mad Men in the City’ package which includes accommodation, series four on DVD in the room, a copy of the ‘Unofficial Mad Men Cookbook’, two tickets to the Paley Center for Media broadcasting museum and retro cocktails including the Vodka Gimlet. From $425 per night until 30 June 2012 (promotional code: MAD).
The Roosevelt Hotel, 45 East 45th Street at Madison Avenue, New York (00 1 888 833 3969;

Paul Stuart

The slim silhouettes of the show’s ad execs changed the face of fashion in the real world. This tailor has been outfitting sharp-dressed men for generations, from world leaders to music stars, with its hand-sewn suits and high-quality accessories, and preppy sweaters for weekends in the Hamptons.
Paul Stuart, Madison Avenue & 45th Street, New York (001 212 682 0320;

For more information visit NYC & Company (

Mad Men Season 5 airs on Tuesdays at 9pm on Sky Atlantic HD

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